Politics for Real People
This video was released as part of Bill McKibben’s global awareness-building exercise last week for 350.org, an organization promoting the idea that carbon emission levels above 350 parts per million are dangerous:
I’d like to treat this as a case study in visual metaphors and conceptual frames to show how insights into human cognition are vital [...]
As part of our effort to help grassroots activists become more effective, we have contracted with the Empathy Surplus Campaign to offer strategic frame advice about the role of local organizations in politics.
It is with pleasure that we share with you a strategy brief that came out of this work:
Building Trust for Effective Governance – [...]
We’ve just launched a new wiki forum to explore the ethics of marketing and build a new set of tools and practices for marketing in the future.
Check it out:
http://www.cognitivepolicyworks.com/learning-center/hands-on-projects/
Come help us work through the details as we lay out the historical challenges and share promising activities around us today. It takes a village to raise [...]
Last week I wrote about how fun may be important for efforts to advance the sustainability movement. In Fun Theory and the Ethics of Marketing I distinguished the ethical problems with brand marketing (exploitation of human motivation to drive consumerism) from the prospects for using motivational psychology to engage the populace in strategic efforts to [...]
Also published at IdentityCampaigning.org.
A virus is sweeping the internet this week. You’ll recognize it when you start to laugh, then repost it for others to share. No, I’m not talking about a vicious computer program that attacks your operating system. I’m referring to the viral spread of this two minute video by [...]
Co-authored by Eric Haas and Joe Brewer, consulting partners at Cognitive Policy Works. They offer consulting and coaching services based on insights from the cognitive sciences to health care advocates and progressive organizations.
Health care and food processors are different.
When it comes to health care, it is both right and smart for me – and everyone [...]
Tom Cromption and I are working hard to develop our framework for identity campaigns into a useful set of tools for environmental advocates. It won’t be long now until the report we’ve been working on goes out into the world (just a few more weeks). While you wait on the edge of your seats, here’s [...]
At Cognitive Policy Works we realize that people everywhere need help thinking through the issues that matter most to them. This is why we tailor our services to allow atypical clients to be served. While high-powered consultants shape the elite politics in Washington D.C., there is little assistance for the progressive activist in [...]
We’re gearing up for action at Cognitive Policy Works and want to share some of our early work with you. Check out these strategy briefs to see how we are helping progressives incorporate cognitive policy insights into their advocacy efforts:
Health Care for All Ohioans – Discussion Brief on Strategic Framing
Ohioans for an American Health [...]
I just read Bill Moyers comments on “Real Time with Bill Maher.” He articulated exactly what George Lakoff described in his analysis of the health care debate. Check out this quote:
“In the last few weeks, the right wing has been winning the debate. How [Obama] lost control of the narrative, I don’t understand. Well, yes, [...]