Courage Campaign Validates Our Approach to Prop 8

Early last November (shortly after last year’s election), the staff of Cognitive Policy Works published our strategic initiative on prop 8. Our motivation was to help the progressive movement by offering a timely and practical demonstration of the value our perspective offers.

It is with great pleasure that I can now say that we were right.

A few days ago the Courage Campaign (a partner of MoveOn) made this announcement:

Over 1 million people have now watched “Fidelity,” making it the most-watched online video in the history of California politics. And 362,609 people have signed our letter telling the California Supreme Court to invalidate Prop 8, reject Ken Starr’s case, and let loving, committed couples marry.

To see this special video and sign the letter to the state Supreme Court, click here now:

I encourage you to check out their video and reflect upon the advice we offered months ago. It is inspiring and reassuring to us that this video has been so successful. This is a powerful demonstration of the potential for cognitive policy to transform politics. Create an ad that celebrates devotion – the core theme we advocated for – and you transcend the old debate about “gay marriage” that simply evokes traditional views of family and hinders progress on this important issue.

Thank you Courage Campaign for this demonstration of the importance of strategic framing and core values at the heart of successful campaigns.


Joe Brewer

Founder, Cognitive Policy Works

Cognitive Policy Works specializes in providing organizations and individuals with frame analysis, policy briefs, strategic advising, and training.