Archive › October, 2009

How Stripping Supermodels Promote Action on Climate Change

This video was released as part of Bill McKibben’s global awareness-building exercise last week for, an organization promoting the idea that carbon emission levels above 350 parts per million are dangerous: I’d like to treat this as a case study in visual metaphors and conceptual frames to show how insights into human cognition are […]

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Building Trust for Effective Governance

As part of our effort to help grassroots activists become more effective, we have contracted with the Empathy Surplus Campaign to offer strategic frame advice about the role of local organizations in politics. It is with pleasure that we share with you a strategy brief that came out of this work: Building Trust for Effective […]

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Ethical Marketing in the 21st Century!

We’ve just launched a new wiki forum to explore the ethics of marketing and build a new set of tools and practices for marketing in the future. Check it out: Come help us work through the details as we lay out the historical challenges and share promising activities around us today.  It takes a […]

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Limits and Potential of Fun for Social Change

Last week I wrote about how fun may be important for efforts to advance the sustainability movement.  In Fun Theory and the Ethics of Marketing I distinguished the ethical problems with brand marketing (exploitation of human motivation to drive consumerism) from the prospects for using motivational psychology to engage the populace in strategic efforts to […]

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Fun Theory and the Ethics of Marketing

Also published at A virus is sweeping the internet this week. You’ll recognize it when you start to laugh, then repost it for others to share. No, I’m not talking about a vicious computer program that attacks your operating system. I’m referring to the viral spread of this two minute video by The Fun […]

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