George Lakoff on the Political Mind

This presentation provides a clear and comprehensive account of how the human mind works and why it is so vital for our politics.

George and I developed the framework for cognitive policy together that we see as absolutely vital for addressing the great challenges of our time.  Tom Crompton and I are designing methods for identity campaigns that put these insights into practice for promoting positive social change.

The crew at CPW launched this company to deliver powerful techniques and emerging new practices based on what we know about the political mind so that practitioners in the advocacy, policy-making, business, and education worlds can learn to apply these insights as techniques for the effective management of social change.

Together we are laying the foundations for thriving in a changing world.


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Cognitive Policy Works specializes in providing organizations and individuals with frame analysis, policy briefs, strategic advising, and training.