Story Reversal – The Power of Frame Breaking

In my workshops on framing and strategic communication, I often teach audiences how to “break a frame” by exposing the underlying logic of a particular set of ideas and looking for a leverage point.  This brief video is exemplary of frame breaking.  It takes a simple, yet cogent story and pivots it in a powerful and engaging way.

My hope is that advocates for progressive social change will learn how to do this successfully.  We have to change the stories of our culture in order to make headway on the great challenges confronting us.


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Cognitive Policy Works specializes in providing organizations and individuals with frame analysis, policy briefs, strategic advising, and training.