I am excited to announce a workshop I’ll be giving in August about how to bring about large-scale behavioral change. This is a topic that has consumed me for many years. And it’s something that can finally begin to be answered in practical terms. My good friends at Sustainable Seattle are hosting me to the community through their STARS program.
Here’s the link to the full description and registration.
Here’s a taste of what we’ll cover:
One of the most confounding challenges facing the sustainability movement is how to bring about a massive shift in human behavior. This master class explores a variety of powerful insights from cognitive science for developing successful social change strategies. You’ll learn how meaning arises in the workings of the human brain, why emotions are absolutely vital for engaging people in a process of persistent change, and what the root causes are that have driven societal institutions to the edge of ecological collapse.
Participants will explore the evolutionary origins of morality and discover the psychological foundations of identity that merge values, ideology, and institutions into the powerful stories we collectively live in the modern world. Techniques will be provided to begin using this knowledge to communicate effectively, increase civic engagement, and design better structures for bringing about large-scale behavioral change.
Join me in Seattle on August 25th for an informative and empowering experience!