Release of the Common Cause Report

We are pleased to announce the release of a very important report that takes significant steps forward in bringing frame analysis, values, and aspects of identity to the advocacy world.  A joint effort was undertaken by our partners in the UK — the World Wildlife Fund, Climate Outreach and Information Network, Campaign to Protect Rural England, and Oxfam — to develop a new approach to advocacy that builds on insights from psychology and linguistics.

You can download the report here.

Here’s what WWF-UK has to say about it:

Common Cause: The Case for Working with our Cultural Values makes the case that civil society organisations can find common cause in working to activate and strengthen a set of helpful ‘intrinsic’ values, while working to diminish the importance of unhelpful ‘extrinsic’ values. The report highlights some of the ways in which communications, campaigns, and even government policy, inevitably serve to activate and strengthen some values rather than others.”

Please read it and pass it along to others who are seeking to improve their efforts to build effective campaigns.

We were brought into the process early to advise the directors of these NGO’s and provide expertise in frames and frame analysis in early drafts of the report.  We also participated in the Common Cause Working Group which met routinely throughout the early part of this year to shape the recommendations that went into the final report.

If you are looking for practical guidance in the design of effective campaigns, please don’t hesitate to contact us.  We offer a variety of consulting and training services and are ready to put cultural values and political frames to work on the issues that matter to you.

(A special thanks to the Arthur W. Page Center for Integrity in Public Communication for providing grant funding to support this work)

Cognitive Policy Works specializes in providing organizations and individuals with frame analysis, policy briefs, strategic advising, and training.