Collaborative Consumption – Breaking the Consumer Frame

We are in the midst of a major paradigm shift in economic transactions.  No longer must consumption be treated as an individual act.  Emerging social technologies are enabling the foundational human capacity for sharing to break down the consumer transaction frame and replace it with a community-based capitalism that Rachel Botsman calls “collaborative consumption”.

Watch this video and ponder how deeply this frame shift is redefining the global economy (and turning outdated theories of human nature on their heads).  I’ve argued elsewhere that consumer marketing as we know it must come to an end.  What we are beginning to see is that this is part of a larger transition to open systems of exchange that build on the desire for people to share with one another in meaningful exchanges, even when they never meet!

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