Where Rational Choice Theory Comes From

Every wonder how it came to pass that a global economic system was put in place that is so harmful to human well-being? In this video, I share the historic origins of rational choice theory (also known as the theory of rational action) and describe how cognitive science ultimately revealed its foundational prejudices. Hope this is helpful to you!

You can learn more about my work on the applications of cognitive science to political, economic, and philosophical issues by looking around this website.

Oh and please forgive my mis-statement about the law of commutativity 6 minutes 30 seconds in… I meant to say that if preference for A is greater than B then preference for B cannot be greater than A. Psychology research in the 70’s showed that this math rule is violated by framing and priming effects.

Cognitive Policy Works specializes in providing organizations and individuals with frame analysis, policy briefs, strategic advising, and training.