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ClimateMeme2 — The Search for Hope and Healing

Imagine all of humanity coming together to face global warming Please take a moment to donate to our new crowdfunding campaign! We are culture designers who specialize in the spread of ideas, stories, and helpful social behaviors. Last year our Climate Meme Project revealed the cultural drivers of the conversation about global warming.  What we discovered was […]

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Why Most Pollsters Are Delusional (And Often Dangerous!)

Be wary every time a pollster tells you that they are measuring public opinion.  They are probably delusional and possibly even dangerous. Just look at the abysmal state of U.S. politics or the environmental movement and you’ll see what I mean.  Everywhere there are charlatans who claim they have “measured public opinion” because they conducted […]

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Conversation with Joe Brewer on Blog Talk Radio

I was recently interviewed about communication strategies for the progressive movement on Blog Talk Radio.  We covered a wide variety of topics vital to U.S. politics in this hour-long session. Listen and enjoy! Listen to internet radio with AndreaMiller0 on BlogTalkRadio

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Strategic Framing of the Red “Equality” Square

This week the Supreme Court is considering a case about the constitutionality of the Defense of Marriage Act (DOMA) and legal protections granted to same-sex couples in states where gay marriage is now legally recognized.  This is a watershed moment in US cultural history and internet activists are doing their part to make a collective […]

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The Climate Meme Research Report is Here!

We are excited to announce that our first round of research is complete. The climate meme has now been analyzed and is ready for public viewing. Thanks to everyone who made this possible! This is the first ever glimpse of the cultural memes that tell us how to think, feel, and act on the threat […]

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A Climate Activist’s Guide to Moral Worldviews

At the heart of the climate crisis is a profound clash of worldviews. People live in different ideological camps — beholden to their own beliefs, values, judgements, and ideas about the relationship between humans and the natural environment. The failure of climate activists to engage the broad public effectively is largely attributable to this great […]

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Getting Good Ideas to Spread

This article was co-authored by Joe Brewer and Lazlo Karafiath Pick any of the great challenges confronting humanity today and ask yourself “Is the quality of public discourse good enough to address it?” You’ll find that for every single issue — be it global warming, resource depletion, chronic poverty, or what have you – the […]

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Climate Meme Project Update – Gathering and Analyzing Memes

Go here to help crowdfund this vitally important project! Thanks to all of you who have shared your memes with us so far!  We are gathering climate memes on Facebook and Twitter (by using the #climatememe hashtag) and encourage you to get involved and bring us the memes you don’t want us to miss! We […]

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A Major Report on the Framing of Poverty

Earlier this year, I had the profound honor of bringing together a team of frame analysts, data technologists, and international development experts to focus on one of the most critical problems in the world today — our rigged global financial system.  We worked closely with the campaign team at /The Rules to uncover important insights […]

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Applying Meme Science to Global Warming

This article is co-authored by Joe Brewer and Lazlo Karafiath.  They are co-founders of DarwinSF, a social impact company whose mission is to help good memes spread. It was originally published on We all want to live in a world that supports life and promotes human well-being.  Okay, do we really want to?  That’s […]

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