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ClimateMeme2 — The Search for Hope and Healing

Imagine all of humanity coming together to face global warming Please take a moment to donate to our new crowdfunding campaign! We are culture designers who specialize in the spread of ideas, stories, and helpful social behaviors. Last year our Climate Meme Project revealed the cultural drivers of the conversation about global warming.  What we discovered was […]

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The Climate Meme Research Report is Here!

We are excited to announce that our first round of research is complete. The climate meme has now been analyzed and is ready for public viewing. Thanks to everyone who made this possible! This is the first ever glimpse of the cultural memes that tell us how to think, feel, and act on the threat […]

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A Climate Activist’s Guide to Moral Worldviews

At the heart of the climate crisis is a profound clash of worldviews. People live in different ideological camps — beholden to their own beliefs, values, judgements, and ideas about the relationship between humans and the natural environment. The failure of climate activists to engage the broad public effectively is largely attributable to this great […]

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Applying Meme Science to Global Warming

This article is co-authored by Joe Brewer and Lazlo Karafiath.  They are co-founders of DarwinSF, a social impact company whose mission is to help good memes spread. It was originally published on We all want to live in a world that supports life and promotes human well-being.  Okay, do we really want to?  That’s […]

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Want to Solve the Climate Crisis? Study Meme Science!

This article is co-authored by Joe Brewer and Lazlo Karafiath It’s almost the end of 2012 and a leadership vacuum continues to plague the nations of the world on our single biggest global threat. Our climate is changing. And while the increase in extreme weather we have experienced in New York City and around the […]

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Launching the Climate Meme Project!

This project is a joint effort of Cognitive Policy Works and DarwinSF. The Climate Meme Project is a crowd funded, open collaboration initiative to reveal the meme landscape for climate action. You can support it here. By contributing to this project, you will help spread the ideas that can challenge climate denial and the dogmatic […]

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