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The Great Blind Spot for Sustainability

Addressing 21st Century challenges will require that we understand how human beings interface with global systems.  I’ve dedicated the last 10 years to the study of Earth System Science and the cognitive sciences to shed light on the Great Blind Spot for Sustainability.  This month I am offering a series of workshops to begin training change […]

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Help Us Provide Tools for Social Change!

This guest post was written by Eldan Goldenberg at Sustainable Seattle. To change the world, we need to persuade one individual after another to change their behaviour. This can seem like a daunting challenge, but there is a large body of knowledge out there about how to do it.  We at Sustainable Seattle think this […]

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Want to Change The World? Study Cognitive Science!

For all you change makers, young and old, I offer this advice: If you want to change the world, study more cognitive science. When I left grad school almost a decade ago with a strong desire to address climate change and trained as a climate scientist, I knew that another physicist wasn’t going to make […]

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The Functional Unit of Social Change

Last week, forty-six people gathered in Seattle to learn about How to Bring About Large-Scale Behavior Change. In this workshop we set about designing campaigns for social change armed with knowledge from the cognitive and behavioral sciences. Participants explored the emotional foundations of morality and experienced the nuances of human decision-making. Armed with this knowledge, […]

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5 Things You’ll Need to Know to Change Human Behavior

As I prepare for the workshop next week on How to Bring About Large-Scale Behavior Change, it occurs to me that people might want to know why I believe it is finally possible to intentionally design campaigns that result in significant behavioral change. Here are five things I’ve discovered that lead me to the conclusion […]

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A Practitioner’s Guide to Political Frames

I’d like to share with you some of the things I’ve learned about putting frame analysis into practice, both during my time at the Rockridge Institute and afterward as a strategy consultant and professional trainer with Cognitive Policy Works.  My experiences span many different settings including: Deconstructing the cultural and political frames of an academic […]

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How to Bring About Large-scale Behavior Change

One of the most confounding challenges facing the sustainability movement is how to bring about a massive shift in human behavior. This master class explores a variety of powerful insights from cognitive science for developing successful social change strategies. You’ll learn how meaning arises in the workings of the human brain, why emotions are absolutely vital for engaging people in a process of persistent change, and what the root causes are that have driven societal institutions to the edge of ecological collapse.

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