Advocating Health Care

A workshop for health care advocates that delivers key insights and hands-on training with new analytical and communication techniques.


Our professional coaches work with you in this half (or full) day training session to understand the role of frames and metaphors in the health care debate.  You’ll learn how to identify problematic frames and “jam” them with the powerful communication techniques of frame breaking and intuitive bridging.

By the end of the day, you will have a clear understanding of the strategic hurdles confronting health care advocates and practice with new tools for leveraging the discourse toward universal care.

Participants receive:

  • A copy of Advocating Health Care – A Training Manual for Framing the Debate
  • Skill-building activities for values-based communication, frame breaking and bridging techniques
  • Personal coaching with expert cognitive strategists